Goop is a popular site for health and lifestyle advice, largely due to Gwyneth Paltrow's celebrity status and influence as a "connector." 

The article takes an emotional approach, through getting the audience to resonate with the post-holiday guilt ("relentless wine and brownies").

The inclusion of a doctor's perspective gives the promoted cleanse the aura of credibility, due to his perceived expertise.

Using a peripheral approach, the cleanse attracts the audience with its ambiguous promises of "mental clarity, improved energy, improved digestion, weight loss, balanced moods, and long-term dietary changes." Who wouldn't want this? 

It also implies that anyone who cares about their health should partake in this cleanse, leading to self-serving effects.

This detox tea company does an excellent job of appealing to millenials by recruiting one of the most influential figures among young women. With Kylie Jenner endorsing the product, it is easy for people to want this product and buy into the belief, in hopes of being like her. 

The caption uses an emotional approach in relating to the audience, who is likely seeking a feel-good treatment after "Thanksgiving hits."

Dr. Oz is highly recognized in the entertainment industry, known to be somewhat of a "maven" for health information.

He uses anecdotal evidence to instill the belief ("I see it every day and have seen it for the past 20 years with over 10,000 patients") and give the audience hope that it will work for them too.

The promises of ease and speed make the detoxification method very seductive and seem accessible for anyone.

Mentioning multiple conditions from sexual dysfunction to acne presents the detox diet as an all-encompassing treatment that will result in overall optimal health for anyone and everyone